Jabra embraces sustainability with a ‘less is more’ approach

As more companies commit to sustainable practices, the efficient packaging might be the new normal.

by Justin Choo

Most major consumer tech launches these days often devote a small segment of their presentation to showcasing their sustainable efforts. Though many lofty tasks and goals are hawked, product packaging is usually where it all starts – or at the very least in the public eye, it is the most visible indication of a company’s commitment.

Jabra is joining the ranks of companies aiming to achieve 100 per cent sustainable packaging across all of its product ranges. Recently, the company reworked the packaging for two of its signature products – the Elite 85t earbuds and the Evolve2 headset range – by reducing packaging size and limiting the use of plastics to the bare minimum.

The FSC certified packaging for the Elite 85t earbuds is 100 per cent recyclable and contains 85 per cent less plastic. It is 38 per cent smaller than that of its predecessor, the Elite 75t, which itself was 27 per cent smaller than the packaging for the Elite 65t.

The e-commerce pack version of the Elite 85t is also 49 per cent lighter than that of its predecessor as it is smaller and there is no outer pack and bubble wrap. This reduces material wastage and you ship more products with the same container space. In turn, this improves transportation efficiency and helps reduce carbon emissions.

Jabra has also to FSC certified paper and reduced the use of plastic for the Evolve2 range. The latest entry in the Evolve2 range, the Evolve2 30, features an entirely new package design – the headset is packed in a soft pouch with only a paper label, which is then placed in a slim paper bag that takes up less packing space than conventional packaging.

Jabra’s parent company, the GN Group, is targeting at least 50 per cent sustainable material in new products and truly sustainable packaging for all its product lines by 2025. This means reducing plastic use to the bare minimum through better package design and the use of better alternative materials wherever possible.

GN Group has also touted the implementation of take-back schemes wherever possible, along with a plan to repair, refurbish or recycle more products. Jabra currently offers a product take-back scheme in the form of the Jabra Green Initiative, which runs in several European countries like Austria, Denmark and France, for example. With this program, owners of old Elite products can recycle their device instead of discarding it and receive a discount for a new purchase.

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