Samsung new range of customisable refrigerators will be available end September

Aesthetics aside, the BESPOKE range offers configurable internal layouts too.

by Justin Choo

Samsung’s customisable range of refrigerators – the aptly named BESPOKE range – has launched in Singapore.

Customisations are available in the form of an all-new 4-Door Flex, the Bottom Mount Freezer, and the 1-Door Flex, or a combination of the formats. The idea behind BESPOKE is that consumers can mix and match features to best fit their unique living spaces. The clean and contemporary flat panel designs with recessed handles make it easier to blend in, as well as align. Certain models have a reversible door, which offers an added level of adaptability.

Consumers in Singapore can select from a palette of five classic and vibrant hues available in soft and silky (Satin Glass) or glossy (Glam Glass) finishes. Colour options include Glam White, Glam Pink, Glam Navy, Satin Sky Blue and Satin Gray.

Aside from aesthetics, the BESPOKE range sports a variety of useful features, with its configurable layout at the top of the list.

Because everyone’s requirements are different, Samsung lets you choose from a variety of layout options to optimise storage space. There’s Bottom Mount Freezer, all-new 4-Door Flex, and the 1-Door Flex, or a combination of the above.

The 4-Door Flex, in particular, gets all the goodies. It features Samsung’s signature FlexZone tech, where an independently controlled compartment can be used as a refrigerator or freezer. As it has five pre-set temperature modes, the possibilities are endless – in an emergency, you can easily repurpose the compartment to your needs. The 4-Door Flex variant also has a Flex Crisper compartment with two distinct temperature settings so you can also use it for meat and fish.

What’s shared among the BESPOKE range are the following features: a Triple Cooling System independently controls the temperature and humidity in three independent compartments to prevent odours from mixing; Precise Cooling minimises temperature fluctuation, while a Metal Cooling plate helps dissipates heat to keep the fridge cool.

If you need ideas or need to see some possibilities of this range, you can visit TANGS Singapore from now to 24 October, where they will display designs by Candice Phang , Michael Mindflyer , Tan Zi Xi , and Rooot Studio . Commune will also be showcasing its design at its Millenia Walk store.

And if you feel like you have some good ideas on how the BESPOKE can be used, you can submit your original artwork to the #BespokeDesignedByYou challenge and stand to win the Grand Prize: a BESPOKE fridge worth S$1,929. The consolation prizes aren’t too bad either, with a Samsung Galaxy Watch, Samsung Galaxy Buds and Samsung Colour Microwave Oven up for grabs. Check here for more details; the deadline for submissions is 31 October 2021.

Local Availability and Pricing

  • BESPOKE 4-Door Flex (RF60A91R1AP/SS) from $5,199
  • BESPOKE 1-Door Flex (RZ32T7445AP/SS) from $1,999
  • BESPOKE Bottom Mount Freezer (RB33T3070AP/SS) from $1,899

The Samsung BESPOKE refrigerator lineup will go on sale from end-September on Samsung Online Store and major consumer electronics and IT stores including Audio House , Best Denki , Courts , Gain City , Harvey Norman , Lazada , Mega Discount Store , Shopee and Parisilk , or their respective online stores.

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